8 Reasons Why Android Push Notifications are Important for Effective Marketing A list of eight significant advantages you can easily gain by adding the push notifications feature to your Android App

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Being a mobile user, you can easily judge what could be the most attractive part of the mobile experience for your users and what certainly is not. Yes! It is of course the most disliked, push notifications that usually seems disruptive & invasive to everyone. Do you know why it is so? Because they usually appear at the most downright annoying & inconvenient times due to which they give the impression of impersonal or irrelevant. This means the real problem is not with the push notifications, but it is actually with its wrong delivery mechanism. So, today, here I am going to introduce you with the eight significant steps for getting your android app push notifications up & running without making them disruptive.

Let’s see how.

Realize Them About Their Invaluable Inputs

It is very important for every business to acquire customers’ feedback on their app page. Because these feedback comments will further help prospective customers in choosing their products & services. However, it is not at all easy to gather these kinds of recommendations & comments from your customers, you need to realize your customers how special they are & so as their invaluable inputs. And you can absolutely make this easy via android push notifications.

Spark Their Inside Curiosity

Your audience generally views so many online products & services which they can't buy or avail at the same time, but they usually think about these later on. Now here comes your role where you need to remind your users about those products at the peak of engagement times & hit their curiosity by adding attractive deals on these. And you can do this simply by utilizing android push notifications.

Help Them In Meeting Their Goals

It mostly happens many times that your users came online but didn’t realize what they are actually trying to buy. So, you need to help them here. And if you are thinking how, then forget to consider the quickest android push notifications. All you have to do is plan the delivery according to user specific time. Don’t try to sell things, instead create brand awareness. Keep nudging!

Create Mysteries

Your users already might be getting a lot of push notification messages on their phones & due to which they start getting annoyed by them. So, they generally try to avoid these kinds of messages as much as they can. Now if you want that your android push notification messages must be noticed then you really need to create some chaos here. For this, you can add some hidden offers in your push notification messages & ask your users to tap on these for revealing the mystery & grabbing the deal as well.

Effective Capitalization Can Also Be Added

As we have also talked about the quantity of push notification messages, it genuinely becomes very difficult to highlight your android push notification message over others. Here to get your push notification messages up, you will be required to adopt an effective strategy. Now, the one thing which you can try for sure is capitalizing the text of your push notification messages just to make it more visible on your users’ mobile screens. So, KEEP TEXTING!

Nudge Them While They Are Inactive

Here for getting your android push notification messages up as well as running, you really need to be active & nudge your users while they are inactive. Now there could be many incidents for doing that. For example, nudge them for the product's sale relevant to their previous behavior pattern, ping them while they are around via location based push notifications or sometimes go for random polite nudges as well.

Remind Them For Completing Actions

There are so many times when your users like your product, initiate the purchasing process, but unfortunately they don’t complete it. And for such kinds of incidents, there might be several reasons like they found the checkout process quite lengthy & irritating, delivery date of product is too far, online payment option is not working for a while. Now because of such kinds of barriers, you certainly lose your almost converted deal. But here, with the involvement of android push notifications, you can remind your users to complete their actions by providing them with relevant solutions for their problems.

You Can Present Them With Existing Updates

For running a successful business, you are always required to keep yourself updated with the current world scenario. And to become even more successful, it becomes more essential to keep your customers updated as well. Here in this situation, the android push notifications can absolutely play the best role for keeping your customers updated. You can easily let them know about the arrival of new articles at your online store, new event launches, biggest discounted deals for them & so many other things as well. This way, you can conveniently get your android app push notifications up & running.


Here in this content, you really have come to know about the coolest android push notification tricks that work for sure. Now, the most important thing which you need to keep reminding yourself is to value your customers the most & definitely try to learn something from their experiences especially from the bad ones. The more you will understand your users, the easier it will be for you to keep them engaged, informed & entertained.


About Alice

Layout designer, SEO & marketing analyst. Since 2010 is also a junior developer, working on the web site back-end infrastructure of some italian press companies. She also actively manages a number of social pages (Facebook, Twitter, LinkedIn) for some IT companies and press agencies.

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One Comment on “8 Reasons Why Android Push Notifications are Important for Effective Marketing A list of eight significant advantages you can easily gain by adding the push notifications feature to your Android App

  1. The article discusses the importance of Android push notifications for effective communication. They are an important tool for keeping users engaged and up-to-date on the latest news and events. By providing timely and relevant information, push notifications can help to improve user engagement and boost conversions.

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