The art of running successful marketing campaigns  How to prepare an outstanding marketing campaign that will really have an impact

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Nowadays the online business world has enormous power. Whole world spins around Internet, technology and social media so no wonder an increasing number of entrepreneurship spirit people decide to start an online business instead of choosing a traditional one. Having so many online tools, tips and possibilities available, doing business online seems to be the easiest and yet highly beneficial option. 

However, even though it all seem careless and nice, doing business online is not a piece of cake. It does require a lot of time devoted, efforts, knowledge and decent strategy. Since more and more people decide on being online entrepreneurs the competition is getting fiercer. And it makes it more troublesome to stand out and outperform others.

Nowadays the fight for customers attention is one of the most important elements of any online business. Having such an enormous range of possibilities available instantly the customers themselves feel confused and perplexed. And what you need to do is to convince them that your solution is the best one and make them trust your brand. And you can do this with decent marketing campaigns. 

However, it is a Achilles heel of many online entrepreneurs as they do run a lot of marketing campaigns but don't see a lot of difference afterwards. Truth being told - running a marketing campaign is one thing but running a successful marketing campaign is another. So how to prepare an outstanding marketing campaign that will really have an impact? 

Running successful marketing campaigns

Even though marketing is rather associated with creativity and innovativeness it does also need some planning and structuring. Since a marketing campaign should be tactical and project-like you need some mapping in order to achieve favourable results. Therefore, the question is - what are the elements you should focus on when planning a marketing campaign?

Choosing your target audience 

Since the marketing world strongly emphasizes on personalization today choosing your target audience is crucial. It is quite obvious that you will promote your product or service in a one way for rebellious teenagers and in a different way for working people in their 30s. For each campaign you should always set target audience and keep them in mind when preparing it.

What you need to do is decide who is your target for a given campaign, what challenges they struggle with that your solution can help them overcome. You need to emphasize this feature of your offering and use it in your marketing campaign. Try to define a model target person and address the problem that they really need to solve.

Creating an optimized and effective landing page

Another important step in running marketing campaigns is the fact it should always direct targets to a special optimized landing page created with a free landing page creator or with assistance of a landing page expert. You should never direct people from your marketing campaign to a homepage as it does not does fulfil the functions of a landing page. 

Landing pages are created to gain attention and engage visitors while homepages are mostly for getting more informations and details about businesses. However, in this fast-moving world what first you need to do is to get interest first, start building trust and these are duties of landing pages. 

If you aspire to be super precise you may also create a specific landing page for each campaign, adjust it for the target of the given campaign and the solution you advertise. If you make sure the design and the message of your landing page aligns with your marketing campaign you can be sure the visitors will see the connection and be more prone to sign up or purchase. 

Tracking marketing campaign results

A great deal of businessmen usually overlook this but tracking your marketing campaign results in one of the most crucial element of it. How would you like to determine whether your marketing campaign is successful in a different manner? Or how would you know if boosted traffic wasn't caused by something else? Or, if you run several marketing campaigns, how can you tell which one is the most effective one?

Tracking and measuring results of marketing campaigns may seem troublesome but in fact it only requires just some additional activities to be done before in order to have the data delivered automatically afterwards. And these additional activities can be all done with a help of a url generator which is still not all the rage but actually is one of the most effective way to acquire useful insights about your marketing campaigns. 

A url generator is a tool that enables you to add little pieces of tags to urls and then track the information about each link in an analytical tool, like Google Analytics for example. Using this tool you can easily determine if your marketing campaigns are effective at all, which channel works the best for your business or what actions have caused boosted traffic. 

Last but not least, url builder help you improve your upcoming marketing campaigns as with all the details about your current marketing efforts you will be able to adjust the future ones to perfectly fit into your targets’ tastes and needs. 


About Alice

Layout designer, SEO & marketing analyst. Since 2010 is also a junior developer, working on the web site back-end infrastructure of some italian press companies. She also actively manages a number of social pages (Facebook, Twitter, LinkedIn) for some IT companies and press agencies.

View all posts by Alice

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