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Are you looking to boost conversions on your website? As every smart marketer knows, your website design can make all the difference. In this post, you will be going to read about 4 website design tips that will surely boost your conversion rate.
While there are many marketers that harp on the importance of SEO, social media, creating lead magnets that convert and something like that. But still having an excellent website design to start with it is often overlooked. However, all these components do matter, your web design isn’t just a pretty face but it can actually make or break your conversion rates. According to statistics, 46.1% of people say that a website’s design is the top criteria for deciding if a company is credible or not. So, it is extremely important that your design looks professional.
It doesn’t matter that whether or not your website is aesthetically pleasing but it plays a big role conversion rate optimization. Give another 15 minutes to consume content then many people would rather read something beautifully designed than something plain. Further, if your website is unattractive, people will actually leave your site altogether. Regardless of whether or not design is your forte, so you can’t afford to overlook it.
Have a look at these E-commerce design tips that will give you an immediate and sustainable boost in conversions.
Follow Hick’s Law
Hick’s Law is a very known theory that is cited by a variety of individuals for different purposes but is frequently referenced in terms of website design tips. It was named after British psychologist William Edmund Hick, while the law states that the time taken for an individual to make a decision is directly proportionate to the possible choices he or she has.
This simply means, by increasing the number of choices, the decision time is also increased. However, in terms of web design, you can boost conversions by limiting the number of choices users have. The first thing that comes to the mind when thinking about where to cut back on the number of choices on the website is the navigation bar. Whereas you don’t want to have too many links to choose from, otherwise the user will lose interest in them altogether.
Although, Hick’s Law does not stop here. Think about all the many different important decisions that users have to make on your website apart from just the navigation link to press.
Leverage The Rules of Thirds
These rule of thirds is a popular rule for photography that can be also be applied to as one of the best E-commerce design tips. With the rule of thirds, you are supposed to visualize an image or website pages into thirds both vertically and horizontally.
This would give you nine equal squares, while according to the rule, the four middle intersections are strategic points of interest. When an object is placed at these points, it creates the most impactful image or design. Though when it comes to design, you can place the page’s most important elements at these intersections to get people focused on them which can boost your conversions.
If you are website isn’t like that then you need to design your entire website by following the rule of thirds. Then take a screenshot of your website and divide it up into nine equal squares.
Respect User’s Patience
It turns out that people are incredibly impatient especially when it comes to surfing the web. According to a study, a mere one second delay in page load time can result in a 7% reduction in conversions. So when it comes to page loading speed, every second count. In order to check your page speed and troubleshoot any issues, run your site through one or more of these free tools like:
- Google PageSpeed Insights
... and many more!
Use Negative Space
While designing web design, whitespace is often referred to as negative space. It is the positive space that contains all the elements on your site, whereas negative space is all of the empty space in between. Despite being the name negative, it is actually a positive thing in web design because, without it, your website would be unreadable and unusable. Basically, negative space refers to the space between the larger elements on your page such as the space between your header and your content or the space between your sidebar and even your content.
While it also refers to the space between all the smaller elements on your page like the space between paragraphs, the spaces between lines of text, and even the spaces between letters.
So, paying attention to all the forms of negative space on your site serves to keep everything legible, scannable, and easy on the eyes. And finally, all of these leads to increased conversions. That is the reason why it is one of the best website design tips for better conversion rates.