When it comes to having a business, one of the most important things you must look into is Search Engine Optimization. This will help you ensure that you have your interested and target audience looking into your website. After all, there are billions of searches done every day, and thousands of them can be potentially for what you have to offer if you ensured good SEO.
An effective way to be on top and get traffic from both search engines and organically is through content marketing. Keywords aren't a thing of the past, but the high-quality content is very worth focusing on. However, it's always changing in the industry, which is why it's imperative to always stay updated with the latest content marketing trends to stay competitive and in the lead from your competitors.
There are various trends to watch out for in the next year, and I'll be showing you six of the ones to check in today!
Importance of Content Marketing
You're probably wondering: Why bother creating these types of strategies? Content marketing is just as important as any other aspect of your website, and for various reasons!
Learn Your Market
For starters, content marketing gives you the chance to get to know your target audience, how your customers would respond to your content, what people want to see, and which content (and products) they choose to share on their own accounts.
Through tracking which pieces of content are successful, you learn more about the consumers and what they want, which offers you to create improved buyer personals, have more accurate buyer segments, and improve the personalization to attract more customers and shopping experiences!
Be Ahead of Competitors
Yes, your competitors are most likely already using content marketing strategies to get ahead of YOU. That's why it's beneficial and important to start strategizing today, as customers would want to go to businesses with the best strategies catered to them for a better shopping experience.
Remember, content marketing is very powerful, it can establish your brand and make your website a trusted authority in the industry. Because of this, you have to ensure that you focus on it to build a trusted presence.
Content is Too Valuable to Ever Go Away
This is probably the top reason as to why content marketing will always be important. It will never go away and continue to grow and develop, with new trends along the way!
It's crucial to focus on content marketing because consumers appreciate it. Search bots appreciate it. And in the end, content marketing can help improve your leads, resulting in a higher conversion rate, and even give you a boost in web traffic!
We focus so much on SEO that we tend to forget about the content quality we post! Instead of getting behind, let's look into the trends to watch out for and follow now to stay ahead:
Long-Form Content 67
In the next year, long-form content will be even more relevant and important. This is because search engines would reward longer posts in the results rankings. Plus, readers would want to see more trustworthy sources and answers.
Take note that for content to be considered long-form, it must be over 2,000 words. Studies show that this type of content is more likely to get more shares on social media compared to short-form.
Live Videos, Webinars, and Webcasts
Video marketing is now starting to take on even more value, with many consumers following through purchases after they see branded videos on social media. As the new year comes, videos will continue to rise in importance, with this form of media taking account to global internet traffic in the next coming years (predicted).
When adding videos to your strategies, make sure that it's engaging and unique, mobile-friendly, and that you keep to a consistent video upload schedule.
Since Alexa and Siri came along, consumers are now becoming more excited with smart speakers and assistants on their phones. Voice research is now becoming more essential and beginning to be a part of daily lives, which will change consumer behavior slowly but surely.
This means that there will be more publications that use audio content to suit the audience's demands. Furthermore, it will take a change in your SEO strategy and keyword use/frequency!
Businesses are beginning to embrace the use of chat boxes even more, as this personalizes and increases customer engagement.
In the near future, it's predicted that chatbot industries will significantly grow, which can help reduce operating costs in enterprises. And with artificial intelligence, chatbot features are likable and adaptable by consumers, as they are now able to answer open-ended questions while using the natural processing language!
For those who don't have social media accounts for their website yet, it's time to do so now! Start off with Facebook and work your way up towards other social media networks that cater to your target audiences, such as LinkedIn, Twitter, and Instagram. With millions of people using social media every day, it can help with shared content!
Last but not least, authenticity will start becoming more important as well, with consumers wanting to know your brand and trust it before going through with a purchase. Consumer trust in a brand is important during the decision-making process for customers, and you will need to ensure that your business stands out and offers the best shopping experience!
Wrapping It Up
And there you have it! Through the right content marketing strategies and predicting the trends to happen in the future, you'll be one step ahead of your competitors and be able to garner the views and traffic you need for success.
Hopefully, these six content marketing trends to follow for better business helped you out. So don't wait any longer and look into any of these trends today! If you have any questions or want to share your tips and experiences with creating great content marketing strategies, then comment below. Your thoughts are much appreciated.