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Install & Enable AMP Auto Ads by AdSense Labs in Worpdress – How To

If you’re a Google AdSense user you will probably know about AdSense Lab, the incubator hosting those brand-new Ad-based features that aren’t yet ready to be rolled out to all AdSense publishers. The new deal these weeks is called AMP Auto Ads, a new family of advertising units that will be placed automatically within the AMP pages of our website/blog.

In the unlikely event you dont’ know what an AMP page is or if you never heard about the AMP Project, we strongly suggest to fill this huge SEO & accessibility gap by taking a look at the AMP Project’s official page.

The AMP Auto Ads feature is currently in beta and thus accessible only for those who are explicitly invited via e-mail from AdSense Lab. For additional info, read this official guide from Google AdSense. However, since you are here, there’s an high chance you already know everything about AMP Auto Ads and you’re looking for further info about how to properly implement them on your WordPress website or blog.

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Change WordPress Permalinks without breaking the previous ones (avoiding 404 HTTP errors)

If you know something about SEO, you probably already know what WordPress Permalinks are and the huge impact they have on your website visibility around the web. For this very reason, changing their structure is not a trivial task and shouldn’t be underestimated by any webmaster or blog owner: not doing it properly will most likely result in broken links, 404 Page Not Found errors and other dreadful scenarios that will bring your SEO score down. In this post we will try to overcome these issues: however, before we do that, let’s make sure we’re all on the same track.

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Yet another optimized robots.txt file for WordPress (including all the latest Googlebots)

There are a lot of self-declared “optimized” robots.txt files for WordPress around the web, but most of them don’t allow full access to most Googlebots that scans our website for various reasons, such as: mobile browsers compatibility, PageSpeed insights, tag/structured data analysis, & more. Here’s a list of all of them as of October 2016, including the most recent ones.

If you want to be sure that your robots.txt isn’t blocking any of these, you can test your website URLs with the following tools:

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Url.Action Extension Method written in C# to handle multi-language Routes in ASP.NET MVC

As anticipated here – and also by popular demand – we’re publishing an Extension Method sample that will enhance the Url.Action helper method in any Razor View allowing the developer to specify a CultureInfo object – or even a null one, to use the CultureInfo.CurrentCulture – that will be used to build a multi-language URL. Needless to say, such URL will only work if we configured a multi-language aware Route within our application such as the one we mentioned in this post.

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Html.ActionLink Extension Method written in C# to handle multi-language Routes in ASP.NET MVC

As anticipated here – and also by popular demand – we’re publishing an Extension Method sample that will enhance the Html.ActionLink helper method in any Razor View allowing the developer to specify a CultureInfo object – or even a null one, to use the CultureInfo.CurrentCulture – that will be used to build a multi-language ActionLink (i.e. an ActionLink with a multi-language URL). Needless to say, such URL will only work if we configured a multi-language aware Route within our application such as the one we mentioned in this post.

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